Band Promotion
Gig / Tour Promotion
When Terry Grant played with the band Punch Drunk Cabaret from Edmonton, Alberta, Canada, the gig notices often included his Waterstone 12-string bass. He also included his Waterstone 12 in promotional photos for his own band.
Over several years Cheap Trick used a variety of shots in various poses from this photo shoot in 1978. It includes the Hamer 12-string Quad bass, and has been nicknamed the “Metropolitan” background by some fans due to the metropolitan scene with skyscrapers in the background. This image was the most common one circulated to newspapers in the band’s press kits, and over time it was reprinted with various inscriptions below the photo. Another version of this photo was used on the LP sleeve for the Heaven Tonight album.
The newspaper ad for the December 12, 1978 Cheap Trick concert in Lewiston, Maine is the “Metropolitan” photo with a reversed mirror image. This photo plus the one from the Kansas City Times in November, 1980, still includes Tom Petersson, who had left the band several months earlier.
Hamer B12A 12-string bass.
Hamer Quad 12-string bass.
Hamer B12A 12-string bass.
Chandler Royale 12-string bass.
Chandler Royale 12-string bass.
Chandler Royale 12-string bass.
Waterstone 12-string bass.
Hamer “Ament” B12A 12-string bass.
Hamer “Ament” B12A 12-string bass.
Hamer “Ament” B12A 12-string bass.
Record Company Promotional Photos
Pete Comita with the original Hamer Quad 12-string bass.
Doug Pinnick and a Hamer 12-string bass.
Hamer Quad 12-string bass.
Chandler Royale 12-string bass.
Promotional poster issued by Epic / Sony in Japan in 1979; this poster was promotional only and was never made commercially available. The poster includes a small bit of the Hamer Quad 12-string bass. The poster measures about 23½” wide by 33” high.
Close-up of Tom Petersson, with a bit of the Hamer Quad 12-string bass.
Music Industry press kits
The Warner Brothers Records 1994 press kit for Cheap Trick’s “Woke Up With a Monster” tour mentions the 12-string bass: “Other highly visible assets are Tom’s distinctive twelve string basses - instruments he designed and developed himself…”
Cheap Trick created a 7-page spiral-bound trade booklet for their Rockford album for use in promoting the band in the radio and television markets. The drawing of Tom Petersson’s Waterstone 12-string bass is displayed many times throughout the folder.
Promotional poster for the Rockford album. It measures 12” wide by 24” high.
The reverse side of the Rockford poster.
Cheap Trick’s 1988 music industry flyer. Hamer B12A 12-string bass.
The inside pages note several times that Tom Petersson has returned to Cheap Trick.
Record Store Posters
Two-sided record store poster printed on thin cardboard, it measures 17½” wide by 24½” high. The Hamer Quad 12-string bass is shown. Recently-made reproductions exist.
Double-sided hanging store display, it measures 15” high by 17” wide. The Hamer Quad 12-string bass is shown.
Record store promo poster showing another variation of the “Metropolitan” photo shoot. It includes the Hamer Quad 12-string bass. The poster is printed on thin cardboard and measures about 20½” high by 25” wide.